Rugby union’s Six Nations is perhaps the biggest draw, and you can bet on everything from match winners, first-try scorers, handicaps, and more. It’s no surprise to learn that betting on horse racing goes back hundreds of years in the UK, given how embedded it is into the fabric of the nation. Since the 18th Century, British punters have enjoyed flutters on English classics like the St. Leger, the Oaks, and the Derby. Sign-ups through our bookmakers not on gamstop links may earn us a commission at no extra cost to you, this never influences our listings’ order. The Cheltenham Festival is one of the biggest sporting events of the year and is at the top of most horse racing fans calendars.

To be one of the best betting sites online, it is a must that the odds on offer are consistent and competitive. It is common for bettors to compare the odds available at a selection of bookmakers before deciding where they want to sign up. They will opt for the best value and odds, so featuring consistent, top-quality wagers is key to keeping bettors signing up and coming back.

Securing the best odds is crucial for any serious punter, and the best football betting sites UK ensure you get the most competitive odds available. Many of these bookmakers offer ‘best odds guaranteed’ promotions, meaning if the odds improve after you’ve placed your bet, your payout will be calculated at the higher rate. This feature is particularly advantageous for footie fans who prefer to bet in-play, as odds can fluctuate significantly during a match.

Here are the top three new gambling sites in the UK right now. Cheltenham’s two-day Christmas Meeting begins on Friday and ITV’s cameras will be there to capture the action on both days. Friday’s most valuable race is the Turners Handicap Chase, in which Venetia Williams’s Cotswold Chase winner L’Homme Presse is the likely favourite for the £56,950 first prize. Three ties stand out among those featuring the six English representatives. Liverpool, struggling on and off the field, travel to face Inter at the San Siro on Tuesday.

This could be for a number of reasons including failing to pay what is owed, changing terms and conditions, having a poor record of customer service. These feature results back up everything we see in the main OLBG ratings, real data showing why some sites lead the way in specific areas. If you want to dive deeper into how each bookmaker performs, you’ll find full breakdowns and expert reviews in our dedicated betting site guides. Luke Bradshaw-Lee updates our bookmaker content every day, which includes regularly adding new bookies to the lists and comparing them with our existing bookmakers to see if they make any of our top 10s.

• The Sky Bet live stream doesn’t cover every game played across football, but it does boast impressive coverage from across Europe.
• Each bookmaker has its own layout, design, and way of navigating markets.
• Round two of the Champions Cup takes place this week and gets underway with a mouthwatering clash between Leicester Tigers and Leinster on Friday.
• CopyBet is currently offering new customers a Bet £10 Get £50 deal.
• Stakers ensures rates the popular bookies’ social media presence, responsiveness, and content quality.
• When it comes to tennis betting, Betfair stands out as the top choice for fans of the sport.

How to Gamble Responsibly at Online Bookmakers

Another real positive I like here is the value when it comes to the odds on offer. These are often strong, sometimes the very best on the market, the odds compilers at Spreadex keep things very fair for players, and it’s great to see. Onto what they offer, the welcome bonus here is excellent, with £60 in free bets given to new players, that’s a huge amount and bigger than many others on the market. Of course, these run alongside all the bigger sports you can think of, and it’s the most popular which are listed first in menus, appealing to those who like to bet on the biggest events. But this is also backed up by offering excellent markets within each sport, so no matter how adventurous you want to be with your wagers, bet365 will offer a market to suit you.

Modern betting sites in the UK are transforming the sports betting experience. Designed for today’s players, these new betting sites offer faster platforms, mobile-first design, and innovative tools like cash-out, and in-play betting. Some new betting sites also include betting exchange platforms, enabling users to both back and lay bets for greater flexibility and control compared to traditional sportsbooks.

I’ve combined insights from our expert editors with extensive OLBG data scoring to identify which bookmakers perform best by sport. From odds quality and market depth to app performance and live betting features, supported by feedback from real OLBG members. It’s a balanced, data-driven view of where each site truly excels.

⚽ bet365 – Best for Football Betting

Whether you’re into top-flight football, tennis, basketball, horse racing, or niche sports, you’ll almost always find a suitable market. The Sky Bet live stream doesn’t cover every game played across football, but it does boast impressive coverage from across Europe. You can bet, collect bonuses, cash out, check scores, and withdraw winnings using the app.

When you bet online, you can do so from anywhere with an internet connection and at any time. There’s no need to trudge to the local betting shop in miserable weather or to miss out on a betting opportunity just because you forgot that a certain event was scheduled to take place. Instead, you can use your computer or smartphone to log in to your favourite online betting site and place your wager from the comfort and convenience of your own home or workplace. With access to a broader range of markets, you can shop around for the best possible odds on each of your bets. As you’ll know, the better the odds you can get when betting, the more chance you have of making a profit over the medium to long term, so this is an important advantage. It will also make it easier for you to practice value betting.

Do betting sites offer free bets

With so many different types of welcome offers, it’s important that you understand them so that you choose the offer that is right for you. One of the UK’s longest-tenured bookies, BetVictor is still going strong in 2025. With fair odds, 24/7 live chat, and horse racing markets, there’s lots to love about BetVictor.